BRAND STORY

 

6IXTY8IGHT was founded in 2002 by Erik Ryd, a Swedish entrepreneur with an established lingerie manufacturing business in Asia. Erik saw a gap in the market for a youthful and energetic lingerie brand. He seized the opportunity by successfully launching the first ready-to-wear fashion lingerie collection in Paris. In 2003, Erik set up 6IXTY8IGHT's headquarters in Hong Kong and the first store in Beijing, with much success.

 

From 2006 onwards, the brand expanded beyond its lingerie range, to include underwear, nightwear, loungewear, activewear, apparel and accessories. Splashed in the brand's signature pink hue that celebrates the spirit of the 6IXTY8IGHT girl - playful, cheeky, cool and carefree, each store is a haven for girls to shop the latest fashion and lingerie under a fun and cheerful atmosphere.

 

6IXTY8IGHT is one of the fastest growing fashion brands in Asia, with more than 300 stores across China, Hong Kong, Macau, Taiwan, South Korea, Japan, Singapore, Malaysia, and with more to come in the near future. 6IXTY8IGHT continues to strive for growth and expansion through connecting both online and offline for a seamless retail experience.

 

MEANING OF 6IXTY8IGHT

 

The name ‘6IXTY8IGHT’ has its origins in Chinese numerology, where the Cantonese pronunciation of the numbers 6 and 8 together have phonetic similarities to the term “FOREVER LUCK!”.